HAPPY EARTH-DAY EVERYONE! Earth-Day is an opportunity to reset our goals and ask ourselves what we do on a daily basis to give back to the earth that provides us life. At World View, for decades we have considered this both at work and at home long before it became "sexy." We also see it in the type of work we engage in.
We've spent weeks filming at the eco village Dancing Rabbit, for the Morgan Spurlock FX documentary series, 30 days, following two 30-year-old New York City friends and typical Americans i.e., ravenous consumers, and users of fossil fuels, as they live 100% OFF THE GRID. This entertaining series introduced the mass audience to topics like: environmental footprint, energy shortage, renewable energy, recycling & composting EVERYTHING (can you say humanure?), bio-fuels, hay bale house, rain water capture & conservation, hybrid cars, off-gassing, agricultural impact, and more. As a producer on a number of HGTV series, we've provided additional insight on Green aspects of building and design, recognizing that every design choice has environmentally friendly options, while every green option has design elements. These practices had previously been learned while renovating our own homes. Profiling Alice's Garden, a thriving urban community garden serving over a thousand community members, was the result of a personal exploration into urban green movements in Milwaukee a number of years ago. We also met and profiled other community leaders that understand the benefit of developing green spaces in the fight against crime, improving neighborhoods and the environment on so many levels. We chose to profile 3X James Beard award nominee, chef Greg Leon of Amilinda, because of his amazing cuisine and his commitment to using fresh ingredients from local farmers. In the technology space we worked closely with Intelligent Generation to help them share their successes in the solar energy capture & storage field. We are very proud of the feature film, Saving Walden's World, which we helped shoot and produce, and is currently doing the festival & screening circuits around the world. SWW is a film about women led solutions to the possible 6th extinction through the eyes of those living in and making a difference in less than utopian societies. We met the director and author, Jim Merkel, at a local Earth week event, just as Jim was nurturing the first seeds of the idea taken from his earlier book, Radical Simplicity: Small Footprint in a Finite World. Jim had changed his life dramatically from a conservative engineer working on top secret weapons communications for the government, learning how destructive his life was to others, to traveling the globe to witness the best practices and living in a most sustainable way. We knew there was an inspiring story to share. Our own practices start with minimizing our footprint by working with creative collaborators remotely during pre-and post production. During production, we set out to be as efficient as possible on location or in the studio, and using local crews around the world, which keeps production costs down and minimizes the amount of resources used. We at World View can do better, but we're proud of the subject matter we've chosen to explore, and hopefully have inspired viewers to get involved in saving this planet of ours. We will always try to make ourselves available for any and every project that addresses Earth-Day issues & solutions. Please reach out if you have a project or an idea.
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Bob Maraist
I started in this industry with an interest in sharing the life changing stories of those who otherwise could not, so that I and others may learn and grow. Archives
April 2024
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