We at World View Productions thrive on niche media. Throughout the life of the business we have wanted to focus on human interest, social issue, entertainment that inspires action. The media landscape continues to lend itself to that, and Fortune Magazine recently backed that up with an article by Todd Wasserman, "TV adapts to The Age of a Million Niches."
But there's a cautionary tale. Wasserman writes, "There are already TV networks that cater to African-Americans and Hispanic consumers. Some over-the-top services provide thousands of channels, including The Mower Repair Channel on Roku. If SurvivorNet (A new network for Cancer survivors) is the future of media, that means there will be programming for every stage of life and for every happenstance. That will likely drive us all both further apart and closer together."
That's why World View continues to emphasize programming that inspires action. Our latest production, Jeff's Homemade Game Show is a perfect example. While on the surface it's a fast and fun game show, it's built on the foundation of helping family members engage with each other outside the digital space. By showing families how fun it can be to play together, and subtly providing parents with a script to get started, families are using JHGS to get closer together. We were also very intentional about connecting with families of all walks of life. Though the show is a competition, we show families that thrive in the shows format of creating games where families must collaborate together vs compete against each other. We're hoping the success of the show leads to many more seasons of fun that bring amazing families together.
You can read the full article here: https://www.forbes.com/sites/toddwasserman/2020/06/15/tv-adapts-to-the-age-of-a-million-niches/#46c2425e35d0www.forbes.com/sites/toddwasserman/2020/06/15/tv-adapts-to-the-age-of-a-million-niches/#46c2425e35d0