Every interaction carries both content and culture...

Whether we communicate face-to-face, via e-mail, through video, or otherwise, we convey both the topic and “the way we do things here.”

...and a culture that supports its organization's purpose fuels success.

World View keeps both content and culture in mind throughout every project. First, we listen. Together with our clients, we identify the knowledge, ideas, and mindsets that will empower their audience to contribute to the organization's success.

We then discuss culture, exploring questions like:
  • What are the organization’s mission and core values?
  • What makes people come to work each day (it’s not just the money!)?
  • How do people express themselves and talk with each other?
  • How do these things relate to the organization's goals?

Talking about culture takes time and effort, but the investment pays off. You see, whether we're aware of the answers or not, they will be reflected in every media project. Crafting culture into the project with intention helps ensure that the final product is aligned, effective, and inspiring.

Let's be intentional
For decades, World View has helped clients develop custom internal media that educates, inspires, and consciously reflects the values, attitudes, and beliefs that make them successful. Let’s go beyond shooting a video. Let’s inspire your audience to co-create a culture of success.

ENVIRONMENTAL HEALTH & SAFETY
World View has more than 20 years' experience creating environmental health and safety media with data-supported effectiveness.

Entertain, inspire, teach, and convert learning into action.

PRODUCT & SERVICE TRAINING

People can "just make training videos" or we can use video to entertain, engage, and encourage people to genuinely improve their skills.

RECOGNITION & CELEBRATION

Employees and partners want to know that their efforts matter. Video that celebrates the value your organization and its people provide can strengthen organizational culture, support healthy relationships, and maintain energy and commitment.
References:
What Is Organizational Culture? And Why Should We Care? (hbr.org)
What Is Organizational Culture and Why Is It Important? | Psychology Today
The Impact of Organizational Culture on Success
Weaver, G.R. (ed.), Culture communication and Conflict: readings in intercultural relations
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